Organizing Web Pages and Links
(Information Architecture)
When Web site visitors look for information, they want to find it
quickly and easily. Some visitors might use the site's search engine
(click here if you are interested in indexing methods for search
engine implementation for your Web site). However, others simply wish
to browse through the site, clicking on the various links. The
browsing process may be the only method that they use to find
information on your site.
That being the case, your site needs to be organized in such a way so
as to facilitate simple, effort-free browsing.
How is this done?
By carefully considering which pages link to other pages, and then
developing a clear navigation system. Consideration also needs to be given as to how
information is grouped, and what information should appear on each
page.
This can be a simple task with a small Web site, such as this one, but
far more complicated with very large Web sites. The
tendency with such large sites is to jam as much information and links
on to each page as possible. Web site users become bewildered and
overwhelmed. For this reason, each bit of information on each page
must be arranged in such a way that the user is presented with simple
pages, while providing only those links which are necessary at that
stage of the browsing process.
Broccoli Information Management uses professional information
architects to design the structure of Web sites and organize the
information on the sites.
Proper organization of your Web pages results in virtual pathways that
gently lead your visitor to your end goal: ordering from you,
or e-mailing about a service that you offer. Your new customers will
find it a pleasure to visit your site and to return in the future.
Let's talk about organizing your company's Web site. Call us toll-free at 828-252-3107 or e-mail us at broccoli@bim.net .
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