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BIM has created content tagging/taxonomies (or helped implement them) for medical and financial institutions as well as for ecommerce sites. Here are some of the projects that have we worked on:
Healthstream, Inc.
Healthstream is a provider of online medical training courses, supplying content for WebMD and other Web-based educational resources for the medical community. Healthstream had a search engine on their site, but it was hard to use to find specific courses that they offered. They turned to BIM. We developed a taxonomy of all of the major terms that appeared within the courses. We then went about creating keyword meta-tags for each of the 774 courses. Healthstream is pleased to now have a keyword system that works along with their existing search engine to retrieve truly relevant information.
Whisk.com
Whisk already had an existing, faceted taxonomy, composed of recipe ingredients. Kevin supervised a team of Spanish-language annotators who entered the ingredients and categorized terms by facets such as attributes, forms, varieties, etc. This allows for machine reading of the recipe ingredients.
Brookhaven National Laboratory (for the U.S. Dept. of Energy)
The United States Department of Energy wanted a better system for searching through their Standards Based Management Systems on their web site. Kevin created a controlled vocabulary for use in keyword tagging of their content, along with a site index. The index alone added up to over 200 pages when printed out. BNL created a navigation system for internal use, based on the taxonomy.
21st Century Online
BIM cataloged articles within their online magazine. We also provided consulting services regarding structure, navigation, and labeling schemes for their web site.
Twenty-First Century Investors
Desiring an intuitive method of searching through their web site, Twenty-First Century Investors called BIM. We read through and indexed their entire web site, creating a file which was used for a “back-of-the-book” style index.
Descartes Systems Group
BIM created a web site index as an information retrieval system for their corporate site.
Affinity Corporation
BIM cataloged information from a large, well-known online book store for marketing purposes.
Accelerating 1 to 1
BIM created abstracts of information on one-to-one marketing from over 65 various web sites. The information was included in a searchable database.
